1. Who is the target audience and why?
MTV's target audience are aged between 12 and 30 years old
2. What type of music does the channel play and why?
MTV mainly plays pop and mainstream music.
3. Identify 3-5 examples of artists that feature on a regular basis?
Some examples of artist who feature on a regular basis are Katy Perry, Rhianna, Ed Sheeran, Justin Bieber and Little Mix.
4. How is the channel used as a form of branding?
5. How does the logo appeal to the target audience?
The black and white colouring is simplistic and bold which creates and makes a statement to the audience, making them noticeable and distinguishable. Also the graffiti writing helps appeal to the mainstream audience as its youthful and therefore relevant to the audience.
KERRANG
1. Kerrang! Targets 15-34s.
2. Kerrang! was initially devoted to the new wave of heavy metal music and the rise of hard rock acts but in 2000 more devoted itself to solidly rock. They play this type of music as the target audience are people who are fans of this genre and would expect to see it there. This means they are providing their audience with what they are wanting to see.
3. Examples of artists that feature on a regular basis are, Foo Fighters, Kaiser Chiefs and Metallica as they fit in correctly to the genre and therefore fit in the criteria.
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5. The logo appeals to the target audience as rock and heavy metal are typically associated with dark colours and elements of goth/emo. This means that the black writing in the heavy uneven font, speaks the genre of the music perfectly. The 'chipped' effect creates an 'edgy' element.
VIVA
1. VIVA targets 16year olds- to young adults.
2. VIVA plays 'the official music chart' which consists of mainstream/pop music. This does however mean that genres of music can differ as the chart music is consistently changing, having said this, primarily chart music is built up of pop artists.
3. Examples of artists that feature on a regular basis are Justin Timberlake, Jason Duerlo, Rita Ora, Rudimental, Calvin Harris.
4. Viva advertise their channel through their recognisable logo on adverts, social networks and others.
5. The logo appeals to the target audience of primarily teenagers, more so women. The pink bold font, promotes pop as a genre as it is a common colour shown within the genres videos and the slanted text adds a youthful and edgy feel.
4MUSIC
1. 4music has a target audience of 16-34 year olds
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KISS