What is a Music Video- Miss Miller

What is the purpose of this music video?


The music video I have chosen is titled "Can't remember to forget you" by the two pop artists Rhianna and Shakira and the music video itself mirrors the artists they are in the genre sense. The purpose of this music video is to make a song available to a wide audience. We can identify this due to the collaboration of the two artists coming together to create the video and also featuring in it. This means that there are two fanbases who are going to be watching the video due to their 'idol' or 'loved artist' being apart of this. Furthermore, the artists would hope that they can also gain the support of the artist they are collaborating withs fanbase to increase their popularity which will then lead to more single sales of their own and therefore an increase in profit for them as an individual.


What is the style of the music video?
What are the codes and conventions of the particular music genre and how are they followed/adapted/challenged and how it appeals to an audience?


The style of the music video is of a pop nature. We can see this through the conventions that are followed and interweaved within the video such as dancing and provocative behaviour. The style is followed as audience and fans would expect the video to be of a pop nature, so the artist and record labels retrospectively choose to follow the demands of the audience members to avoid dissatisfaction and to increase sales revenue (the measurement of an artists success).

There's usually bright lighting and some form or other of bright object/costume in pop videos. This makes the video stand out more and also appeals to youth (the target audience) as it appears vibrant and lively which are aspects young people are attracted to. However, within Can't remember to forget you, the overall lighting of the video is bright which follows the conventions of the pop genre but key aspects such as the mise en scene element of costume; are not brightly coloured nor vibrant. This is broken as they are heading and aiming more towards the seductive side of the pop genre and less of the "bright and vibrant" youthful feel. This could be due to the fact that Shakira and Rhianna feel their audiences have grown with them and that they are elder and that this appeals to them more and is going to be more aestehtically attractive. The costumes for actors in pop videos are generally whatever is in fashion at the present time which could also be a reason for the record label and artists choices. This may have been the reason as this makes them more relatable and liked by their youthful target audience, as fashion is an important thing to them.

At 2:02 we can see through the micro element of the camera shot close up that sensual movements and provocative behaviour is used by the two artists. The reasoning for using this is that as a large amount of their fan bases/audiences are male, this is likely to gain their attention and to make them watch it more amounts that if it was to not contain this behaviour. However, a downfall of this is that with such a mass market fanbase, when pleasing a segment of the audience comes displeasing others with particular techniques. So by having a young audience as well as an older male audience, younger audiences parents may find the content displeasing.

Overall, Can't Remember To Forget You shows the pop genre of a music video clearly due to the conventions of this genre shown. With the conventions being evident it makes the genre of the video present and for fans to find out weather the video is to their taste of genre.