History Of A Music Video
The way in which us as consumers now consume music videos differs due to the change in time. Whereas 10 years ago the likes of huge music video providers such as Youtube didn't exist it appears that we relied on the like of MTV rather than digital copies. Below shows a timeline of how music videos have changed and altered over times and the aspects that come with it.
1981- MTV launched
24hr broadcast means music videos begin to play a central role in music marketing by the mid 1980s. MTV is a 24-hour general entertainment channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland. The channel was launched as part of MTV Networks Europe localization strategy in 1997. It was the first music channel to be made/created.
2005- Youtube Launched
Allows people to watch videos online. New artists see popularity rise through internet such as Justin Bieber who was discovered by record label owner Usher from his posts on the websites. Below shows the most viewed videos on the website as of the date June 2014.
Budgets for music videos
The table below shows the most expensive music videos within the past 14 years. As you can see, music video budgets have risen as time has developed showing that our music industry has risen massively which reflects in the video budgets. This reflects also in technology and special effects.
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